profile_violeta

Hi there! ??My name is Violeta.

I am from Buenos Aires, Argentina, currently located in Toronto, Canada. 

I am a multi-disciplinary designer focus in Visual, UI and UX Design. I help organizations and people design their visual identity and develop inspirational digital products. 

PROFESSIONAL EXPERIENCES

LUCKY APP | 2020 - Present |  www.thelucky.app

Rol: Product Designer responsible of mobile aplications at Lucky.

  • DEFINE / IDEATE: Concept building in collaboration with Product Managers to develop the best possible solution to adress business needs. Deliverables: benchmark, flow charts, user journey maps, service blueprints, information architecture, others.
  • PROTOTYPE: Wireframing and prototyping initial flows to be validated with key stakeholders. Involved in early stages of creation and validation of new components in the UI kit.
  • TEST: Conducting interviews and user testing to identify pain points and improvments.
  • DELIVERY: In charge of the whole process of handoff designs to the developer team + follow up. Deliverables: mock ups, wireflows, use cases, specs and correct assest for each platform.
  • Maintenance of the ui kit and subsequent documentation in the Design System
  • Collaboration with Marketing team in the definitions of Branding rules.

 

FREELANCE | 2013 - Present

  • Developing brand identity for entrepreneurs, small and local enterprises In charge of the entire design process: naming definition, moodboard and inspiration, formation of concepts and company’s value proposition
  • Creating brands/sub-brands and brand books
  • Developing digital products: websites for various businesses
  • Responsible for overall design process of creating information architecture, flowmaps, low-fidelity wireframes, high-fidelity mock-ups, styleguide, assets and tracing
  • Design of publications and visual content for various clients including the International Hydrological Programme for UNESCO Latin America and the Caribbean

 

GLOBANT MEXICO | Jan 2018 - Jun 2019

  • Executed all visual design stages from concept to final hand-off to engineering
  • Involved in the development and implementation of the design systems for all digital products for Openbank
  • Designed user-centered interaction models, wireframes and high-fidelity screen mockups
  • Created storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas
  • Created and organized production assets
  • Collaborated with developers through the implementation phase to realize design vision

 

GLOBANT ARGENTINA | Dec 2014 - Dec 2018

  • Supported product development from initial concept to product delivery
  • Developed successful digital campaigns for multiple e-commerce clients
  • Leading designer for the homebanking mobile app that was launched in 2018
  • Closely collaborated with multidisciplinary UX and development teams on technical implementation

EDUCATION

MSc User Experience and Technological Innovation | 2019-2020

SHIFTA Online school from Elisava Escola Universitària de Disseny i Enginyeria de Barcelona, Spain (GPA 9.25)

Visual Communication Design | 2009-2013

School of Fine Arts, National University of La Plata, Argentina (GPA 8.37)

 

PROFESIONAL DEVELOPMENT

Intensive course Copyright 3.0: Naming, Tagline, Brand voice and Storytelling, SHIFTA | 2019

English for Business Communication, University of Toronto | 2019

Programme: User experience in digital product design, Globant | 2014