Client /Cuidando

Type of project /Branding

Date /2020

THE PROJECT

THE CHALLENGE

MY ROLE

Cuidando was facing a huge change in its organization: they started in 2016 with only one service stream in the eldercare industry, and four years after they had added 4 more services to their porfolio.

After this both its name and its logo were outdated. Additionally, they had the vision of working each service as an independent brand while maintaining a global brand encompassing all of them.

Visual Designer in charge of the complete process: moodboard & inspiration, concepts and value of the company, creation of the brand and sub-brands.

afterbefore@3x

the process.-

The new logo was created by merging two important elements: the old house (to recall the original referent) plus a medical cross (to reinforce the idea of ​​heath care).

process@3x

sub brands.-

A principle of shape was applied to creat the sub brands: only one segment of the mother logo was used to build them. Reinforcing the idea of "being part" of this global brand: services that are offered by CUIDANDO.

subbrand@3x
brandsss@3x

color  palette.-

color@3x

typo graphy.-

typo@3x

the aligments.-

aligment@3x-1

patterns & graphics.-

patterns@3x

institutional stationery.-

papeleria@3x